Solving marketing challenges for small to mid-sized businesses

Copywriting – stick to the rules

There's at least a couple of our team members who would claim to be decent copywriters. People who understand some key rules, such as: Write for your audience Avoid overlong sentences Have structure Be human - show some personality Edit and Edit again Thoroughly proof… Clients even pay us to do this. So, its with some risk that I make the following confession, albeit in my volunteer capacity as Chairman of Tring Park Cricket Club. Like all cricket clubs we rely heavily on the goodwill of sponsors and at the end of the season, it is only right and proper that I should convey a sincere thank you for their generous support. However, when doing so, it's probably not a great idea to start the correspondence: Dear Fiends….. Yes, it's a true story and fortunately one that our sp

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