Solving marketing challenges for small to mid-sized businesses

Marketing tips from the Edinburgh Fringe

Hello My heart goes out to fledgling Edinburgh Fringe performers. With artists attracted by ‘the dream’ from all over the world, competition for the bums is intense and every marketing decision is a big one. Reflecting on my visit this year, it’s becoming ever clearer to me, what good Fringe marketing looks like. A great flyer/poster design Whilst it’s hard not to worry about the amount of paper on display (some serious recycling required), there’s no doubt that a cracking poster design can help grab attention. The design needs to smack the reader in the face with the core proposition – for a stand up comic this can be as simple as a top notch, creative mug shot – suitably compelling proof points such as review stars and quotes, and the essential details of whe

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