Solving marketing challenges for small to mid-sized businesses

Copywriting for SEO: The Inevitable Balancing Act

Writing web content and blog posts is a real balancing act. On one hand, you want to tell a good story that evokes some emotion, makes a connection with the reader and suggests that you might be a good fit to work with. A great example of this is our Copywriting article you can read here. On the other hand, one of the main reasons for creating web content is to show up in Google’s search engine results pages. In this case, a more SEO focussed approach is required. In this post, we’ll examine how our original Copywriting article could have been improved for SEO purposes. The SEO Approach to Copywriting Starts at the Very Beginning Before you even begin writing, you should decide what keywords you want the post to rank for - "Copywriting" seems the obvious choice in this exampl

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