Copywriting for SEO: The Inevitable Balancing Act
Writing web content and blog posts is a real balancing act. On one hand, you want to tell a good story that evokes some emotion, makes a connection with the reader and suggests that you might be a good fit to work with. A great example of this is our Copywriting article you can read here. On the other hand, one of the main reasons for creating web content is to show up in Google’s search engine results pages. In this case, a more SEO focussed approach is required. In this post, we’ll examine how our original Copywriting article could have been improved for SEO purposes. The SEO Approach to Copywriting Starts at the Very Beginning Before you even begin writing, you should decide what keywords you want the post to rank for - "Copywriting" seems the obvious choice in this exampl
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Copywriting – stick to the rules
There's at least a couple of our team members who would claim to be decent copywriters. People who understand some key rules, such as: Write for your audience Avoid overlong sentences Have structure Be human - show some personality Edit and Edit again Thoroughly proof… Clients even pay us to do this. So, its with some risk that I make the following confession, albeit in my volunteer capacity as Chairman of Tring Park Cricket Club. Like all cricket clubs we rely heavily on the goodwill of sponsors and at the end of the season, it is only right and proper that I should convey a sincere thank you for their generous support. However, when doing so, it's probably not a great idea to start the correspondence: Dear Fiends….. Yes, it's a true story and fortunately one that our sp
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