Authenticity in design
I am passionate about design, typography and creative use of colour. But nothing hits the spot quite like the gleam in your client’s eye when you’ve really hit the nail on the head. It’s not about the praise (though of course we all love that), it’s about finding a design idea that is totally in tune with the client’s vision for the brand and expressing it perfectly through conventional or unconventional forms and media. I believe in authentic design – the sort that oozes quality, like the KitchenAid Stand Mixer (sorry, I love a bit of baking!), an iPad or a Fender Stratocaster. These designs are among the many ‘classics’ that never seem to age. They might be ‘tweaked’ over the years, but they never lose that one thing that made them famous in
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