Copywriting for SEO: The Inevitable Balancing Act
Writing web content and blog posts is a real balancing act. On one hand, you want to tell a good story that evokes some emotion, makes a connection with the reader and suggests that you might be a good fit to work with. A great example of this is our Copywriting article you can read here. On the other hand, one of the main reasons for creating web content is to show up in Google’s search engine results pages. In this case, a more SEO focussed approach is required. In this post, we’ll examine how our original Copywriting article could have been improved for SEO purposes. The SEO Approach to Copywriting Starts at the Very Beginning Before you even begin writing, you should decide what keywords you want the post to rank for - "Copywriting" seems the obvious choice in this exampl
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5 tips to keep your Adwords campaign performing at its best
All too often when we look at a prospective client’s Adwords account, it’s clear that they have adopted the dreaded ‘Set & Forget’ Adwords campaign strategy. It looks like this: come up with a bunch of keywords, cobble together some ad copy, set a daily budget and sit back and wait for the enquiries to come rolling in. Worryingly, this isn’t just the case with internally run campaigns – so called ‘specialist’, outsourced Adwords agencies are also guilty of it too! Adwords is an extremely effective tool for delivering highly targeted traffic to your website. If you’re in the business of selling ‘widgets’ in Hertfordshire, Adwords can help you attract a visitor to your ‘widgets’ page who just googled ‘widgets for sale in Hertfordshire.’ Beautiful! Ev
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